GET RID OF ALL THE TRACES
An Italian billboard. There is a man in the foreground with cleaning cloth in his hands. The background shows an inanimate ‘woman’s body’, legs stretched on what appears to be a bed.
The slogan: Get rid of all the traces.
Many saw it as a deliberate ‘Crime Scene Investigation’ allusion. The legs stretched to an inanimate body of women, the upper part of her body covered which suggests the idea of a crime .
This was two years ago; an advert for a company that sells personal and household products!
Complaints from members of the public are one thing and people power does work but why are such adverts appearing in the first place? The European Parliament has passed several resolutions demanding an end to sexism in advertising. What we want is for the European Commission to reflect the wishes of the democratically elected MEPs and develop ways to enforce the views of the Parliament.
The WECAMS partnership is led in Italy by Donne Inquota
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