“Elimina tutte le tracce”.

VIOLENZA DONNE: PUBBLICITA' A NAPOLI CON CADAVERE FEMMINILE

Elimina tutte le tracce Billboard advert being used to illustrate our Italian petition

GET RID OF ALL THE TRACES

An Italian billboard. There is a man in the foreground with cleaning cloth in his hands. The background  shows an inanimate ‘woman’s body’, legs stretched on what appears to be a bed.  

The slogan: Get rid of all the traces.

Many saw it as a deliberate ‘Crime Scene Investigation’ allusion.  The legs stretched to an inanimate body of women, the upper part of her body covered which suggests the idea of a crime .

This was two years ago; an advert for a company that sells personal and household products!

WECAMS PETITION

Complaints from members of the public are one thing and people power does work but why are such adverts appearing in the first place? The European Parliament has passed several resolutions demanding an end to sexism in advertising.  What we want is for the European Commission to reflect the wishes of the democratically elected MEPs and develop ways to enforce the views of the Parliament.

The WECAMS partnership is led in Italy by Donne Inquota

You can support us by sharing this post and the link to the petition.

Change petition – link to Italian version

#NoAllePubblicitaSessiste

infographic italianwecams petition qr code italian

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s