By Roz Hardie, object ceo
THAT WAS THEN
This photo was taken by Jill Posener in London, on Farringdon Road in 1979. Object is grateful to Jill for permission to use her work.
In the late 1970s a cheeky bit of Feminist Graffiti was photographed by Jill Posener on Farringdon Road in London. The Fiat ad said “If it were a lady it would get its bottom pinched.” The spraypainted response “If this lady was a car she’d run you down.”
The photo became an iconic image of women publicly hollering back at daft sexist adverts.
THIS IS NOW
In late 2014 a new mini promotion was launched.
Topless or Bootylicious?
Topless or bootylicious asked the slogan? Most people who contacted Object suggested it was just ridiculous and slightly sad rather than something that merited a formal complaint. So we created a competition to ‘reslogan’ the adverts.
The consensus via twitter was that ‘Mindless or gratuitous? Sexism in 2014’ was the best reslogan.
Jill is on twitter @JillPosener
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