By Roz Hardie, object ceo
THAT WAS THEN
In the late 1970s a cheeky bit of Feminist Graffiti was photographed by Jill Posener on Farringdon Road in London. The Fiat ad said “If it were a lady it would get its bottom pinched.” The spraypainted response “If this lady was a car she’d run you down.”
The photo became an iconic image of women publicly hollering back at daft sexist adverts.
THIS IS NOW
In late 2014 a new mini promotion was launched.
Topless or bootylicious asked the slogan? Most people who contacted Object suggested it was just ridiculous and slightly sad rather than something that merited a formal complaint. So we created a competition to ‘reslogan’ the adverts.
The consensus via twitter was that ‘Mindless or gratuitous? Sexism in 2014’ was the best reslogan.
Jill is on twitter @JillPosener