WECAMS secures meeting with European Standards Agency

The Women’s European Coalition Against Media Sexism has secured a meeting with the European Advertising Standards Agency (EASA) board in September 2013. EASA is made up of national advertising self-regulatory organisations and organisations representing the advertising industry in Europe and beyond. It is the single authoritative voice on advertising self-regulation issues in Europe. In order to fulfil its objective of promoting responsible advertising and maintaining a high level of consumer protection, EASA must challenge the discrimination and objectification of women.We are really looking forward to working with EASA to tackle harmful portrayals of women in advertising.

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